Here's why your accountability partner is going to fail you.

You have at least one area in your life where you consistently fail to make good choices.

I’ll be honest for me - it is diet. I know I need to eat healthier. I have the best intentions when it comes to my food choices.  Hmmm..just heard my mother saying, "The road to hell is paved with good intentions."

So why, when I am tired and hungry, do I reach for a bag of potato chips instead of a small salad?  
It’s not an accountability problem. I know because I have tried accountability and so have you. At the top of the list of excuses offered for our failure to do what we say we want to do is:  “I need accountability.”  We even believe that paying someone to hold us accountable will help us achieve our goals. It is a big reason many people work with a coach or personal trainer. We think that will help. And then we blame the coach for our failure. 

Here’s the truth: No one can hold you accountable.

I’ve tried it. I’ve asked friends to hold me accountable. I’ve paid a coach to hold me accountable. I still have a potato chip problem. 

Brian Moran, author of The 12 Week Year says, 

“True accountability actively confronts the truth, it confronts with freedom of choice and the consequences of those choices. In this way accountability is extremely empowering, but you must be willing to confront reality and the truth of your situation.” 


When you look at your life through the lens of choice and consequences it is empowering! I want to choose health. I can choose to eat whatever I want. I live with the consequences of WHATEVER choices I make.

What do you want in your life? What choices do you need to make to achieve those goals? No one can hold you accountable. They can provide consequences if you don’t do what you commit to doing. They can’t make you do something. You need to commit to what you want.

You have to own your own choices and the consequences. Most of you reading this newsletter live with incredible privilege. You have the freedom to make choices that will impact your life and the lives of many others as well. 

Hold yourself accountable. If you say you want something, commit to it. Choose what you want. 
Live truthfully.